Many companies spend lots of resources and effort to create a blog that supports their business, particularly the sales process. Yet many corporate bloggers complain that while blogs contain relevant information and attract visitors, they can’t track how their blog has influenced sales. Social media has raised customers’ expectations about the information they need before they purchase. If your blog content is relevant to prospects’ and customers’ needs before and after purchase and your products deliver on their promise, you can convert your blog into a sales machine.
3 cs of using your blog to sell
Content. Provide useful, educational and entertaining content. Present information based on your product offering and customers’ problems or needs.
Context. While your end goal is to sell, consider the context of your blog posts. Here, you’re a tour guide through your firm’s extended offering – not an auctioneer. Your job is to show readers how to use your firm’s products.
Commerce. Once you’ve given your readers useful information in a meaningful setting, they may be interested in actually plunking down their credit card. Unfortunately, here’s where many business blogs stop. Blog editors, familiar with their company’s e-commerce site and how to find specific products, can assume readers innately know how to find the product or have the motivation to track it down. Don’t get me wrong. Some very small percentage of prospects will to go extreme efforts to find the product. Unfortunately, the rest will just leave or worse go to your competitor.
Ways to convert your traffic to sales
To make your blog an effective sales machine, integrate your product into your content in a way that doesn’t scream BUY, BUY, BUY. Here are five steps to provide relevant information and eye-candy to lure readers in and help convert blog posts to sales receipts.
Provide useful, relevant information. Show prospects how to use your product, give them instructions or how-tos, and/or entertain them.
Showing making procedure is a good way to guarantee product quality
Include a variety of different forms of content. Photographs and videos are particularly important because readers tend to be visual and want to see your product in action.
Make it easy to buy by eliminating stumbling blocks to purchase. Don’t assume customers know which item you’re talking about in your post. Provide a link directly to the product page or just link the product to your blog so they can buy if they want. If it relevant give readers more than one way to get to the product.
Article credit : Heidi Cohen ( https://heidicohen.com/use-blog-to-sell/ )
Be it a saucepan, or your heating pot, or the pan in which you cook delicious fries, all of it are termed as cookware. Cookware is made with many different materials and there are different ones to serve specific cooking purposes. In this article, we explore various materials in which cookware is available. We will also see how cookware styles have changed from ancient to modern times.
Anything that can be placed on a stove or cooktop for cooking food and those materials that help or aid in cooking like spatulas, turners , ladles etc can be defined as cookware. One can buy single cookware or a cookware combo set from the market. The combo sets can have any number of items. They usually combine pans, pots, and vessels of different sizes and shapes that are needed in our day-to-day life. If you are shifting to a new place or thinking of replacing your existing cookware, then cookware combo sets are the optimal choice. They are cost-effective too.
Cookware in ancient days was made from many different materials which are in use till date. Many kinds of research have revealed that the cookware used by our ancestors was designed scientifically to bring out the nutrition and flavors in the food cooked in them.